WetBrush Pop & Fold – Full Size
Meet the ultimate on-the-go styling essential: the WetBrush Pop & Fold Full Size. This innovative detangling brush combines the award-winning IntelliFlex™ bristles with a foldable compact design — making it perfect for travel, handbags or everyday use. Whether your hair is wet, damp or dry, this brush glides effortlessly through tangles, minimises breakage and tugging, and keeps your hair looking smooth, healthy and salon-ready — no matter where you are.
Available in assorted vibrant colours, the Pop & Fold brings both performance and personality to your hair routine. With its collapsible handle and push-button mechanism, the bristles stay protected when folded — making it as practical as it is stylish.
WetBrush is specially formulated with IntelliFlex™ bristles. These bristles are thin, strong and very flexible. This allows them to be flexible on one stroke and firm on the next. It eliminates all tugging, tearing, pulling and ripping of the hair to ensure no split ends or hair loss while providing healthy brushing and detangling. These bristles will glide through any hair type, combing out tangles effortlessly. Bristle flexibility enables protective and pain-free detangling. Bristles bounce back to their original form after each stroke eliminating all hair breakage and pain usually associated with hair brushing. The perfect transition from wash to style.
Compact Fold Design for on-the-go: This full-sized brush folds in half for easy travel. Push button on the back to open for superior detangling. IntelliFlex® bristles are protected when closed. Simply extend the handle and press the button on the bottom of the brush head to “pop” out the bristles. To close, gently press the button in the center of the cushion to retract the bristles, then fold handle.
How to Use
- If hair is wet, towel-dry slightly before brushing. For dry hair, simply brush gently.
- Extend the handle and press the button on the back to “pop” out the bristles.
- Starting at mid-lengths, gently brush through to ends, then work up to the scalp area to ease tangles without pulling.
- After use, press the cushion centre button to retract the bristles, fold the handle and store in your bag or travel kit.
Features & Benefits
- Compact fold design: collapses down for easy travel or handbag storage.
- IntelliFlex™ bristles: thin, strong and ultra-flexible — glide through hair while reducing damage and breakage.
- Works on wet & dry hair: perfect for post-shower detangling or dry styling touch-ups.
- Assorted vibrant colours: adds style and personality to your hair tools collection.
- Reduced tugging and breakage: engineered to detangle gently, protecting hair integrity.
Features SofTips™, twice-dipped, ultra-soft ends that are guaranteed not to fall off. Ensures ends are soft, full and permanent. Extremely gentle, ideal for sensitive scalps. Located at the very top of the bristles, they massage the scalp to stimulate circulation at the follicle. They are firm enough to comb through knots, yet flexible enough to be gentle on the scalp. Can be used on wet or dry hair and works on extensions and wigs.
Specifications
| Attribute | Details |
|---|---|
| Product Type | Foldable detangling brush |
| Technology | IntelliFlex™ flexible bristles |
| Hair Types | All hair types — wet or dry |
| Size / Format | Full size (handle folds) – assorted colours |
| Origin | WetBrush brand |
Extra Information
The WetBrush Pop & Fold is ideal for anyone who wants effortless detangling — whether you’re heading to the gym, travelling, or just need a styling tool that doesn’t add bulk. Its foldable handle keeps the bristles safe and makes it perfectly portable. Combine with the rest of the WetBrush range for a complete hair-care and styling toolkit.
How it works and what it benefits:
The IntelliFlex™ bristles flex through knots and tangles rather than forcing hair through them. This “give” reduces pulling, breakage and damage, particularly on fine or fragile hair. The foldable mechanism lets you protect the brush’s bristles when not in use, increasing its durability and making it travel-ready.